Nick Parnes


Nick set up Kalel Productions with the winning £50,000 cash prize from the BBC’s Pitch Idol competition in 2005. Before that, he was Exec of International Formats for MTV Networks, after having produced and directed various independently-produced shows including Popworld (C4) and Swag (C5). Nick signed a co-pro deal with Objective Productions in 2009 and created/exec’ed The Undercover Princes/Princesses, Eye Spy, Make Me A Millionaire Inventor, among others. He exec’ed the UK versions of Impractical Jokers and Off Their Rockers, and helmed the pilot for Kayvan Novak’s Britain Today Tonight. In 2016, Nick spearheaded a deal with Greenbird thereby forging a partnership with BBC Worldwide and the creation of innovative shows like Stupid Man, Smart Phone.

Asif Hasan

Creative Director

Asif was a Commissioning Editor for the BBC Features and Formats Dept before joining Kalel Productions. He started out as Researcher on ITV’s This Morning, then Producer/Director on investigative and current affairs long-form for BBC, ITV and C4. As Head of Development at Nine Lives Media, he won and made a number of acclaimed films including BBC’s The Anti-Social Network and Pound Shop Wars. At the BBC he commissioned The World’s Most Dangerous Borders, Anne Robinson’s Britain, and Annie from the Ashes, he also executive produced a diverse range of formats and features programmes including Britain’s Spending Secrets, Watchdog, Don’t Tell the Bride, Full Steam Ahead, Big Dreams Small Spaces, Adam Pearson: Freak Show, and Miss Transgender UK.